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Professional Experience

Marketing management, communications strategy, and creative storytelling

Marketing Services Manager

Berry College, Marketing & Communications Department

Mount Berry, Georgia

Apr 2025 - Present

Key Responsibilities:

  • Developed and executed comprehensive marketing and promotional plans, enhancing community engagement and increasing event participation
  • Managed and implemented crisis communication plans, ensuring timely and effective communication during critical situations
  • Presented strategic marketing and communication plans to executives, board of trustees, and external boards, aligning organizational goals and enhancing stakeholder engagement
  • Developed and delivered executive-level correspondence and internal communication plans
  • Enhanced employee engagement and alignment with organizational priorities through strategic internal communications

Key Achievements:

  • Successfully launched multiple high-profile communication campaigns
  • Improved stakeholder engagement through targeted messaging strategies
  • Led crisis management initiatives protecting institutional reputation

Campaign Consultant

AdventHealth Redmond

Rome, Georgia

Jan 2025 - May 2025

Project Overview:

Conducted comprehensive research and executed a campaign providing insight into the Rome/Floyd community's perceptions of AdventHealth through quantitative and qualitative measures.

Key Responsibilities:

  • Designed and implemented research methodology combining surveys (N=90) and focus groups (N=6)
  • Conducted comprehensive data analysis on community perceptions and healthcare preferences
  • Developed and delivered detailed reports enhancing understanding of community needs and perceptions
  • Collaborated with stakeholders to ensure accurate data collection and analysis
  • Provided strategic recommendations based on research findings

Key Findings & Impact:

  • 88% brand awareness identified with opportunities for brand clarity improvement
  • 74% digital communication preference among respondents
  • Delivered actionable insights for strategic decision-making
  • Supported effective communication strategy development

PR and Marketing Coordinator

Oak Hill & The Martha Berry Museum

Mount Berry, Georgia

Feb 2023 - 2025

Key Responsibilities:

  • Supervised and executed museum communications and marketing strategies
  • Created and organized comprehensive PR and marketing plans
  • Conducted data analysis to gain insights into community needs
  • Managed social media platforms (Instagram & Facebook) including content creation and analytics
  • Coordinated major events: Possum Trot Community Day, Victorian Christmas, Senior Scholars, new exhibits
  • Collaborated with Brandred Studios on documentary film production "Yours Truly - A Martha Berry Film"
  • Led and developed the communications/marketing team

Major Projects & Achievements:

  • Improved community engagement through strategic planning and promotion
  • Increased event participation through data-driven marketing approaches
  • Successfully launched major exhibits: Makoto Fujimura ("Walking on Water," "Water Flames"), Princess Eugenia, Stephen Thomas
  • Participated in documentary film production including scene creation, storyboard work, and production coordination
  • Enhanced team efficiency and ensured successful execution of promotional materials and events
  • Developed press releases and secured regional media coverage

Skills & Expertise

Hover over each skill to learn more

AI Literacy & Ethics

Formal training in responsible AI integration, ethical frameworks, and transparent AI-assisted content creation.

  • Ethical AI frameworks
  • Critical evaluation
  • Transparent practices

Marketing Management

Comprehensive experience developing and executing marketing strategies that enhance community engagement.

  • Executive presentations
  • Team leadership

Crisis Communication

Expert in managing critical situations with timely, effective messaging to protect reputation.

  • Crisis protocols
  • Rapid response
  • Stakeholder trust

Strategic Planning

Developing strategic plans that align organizational goals and enhance stakeholder engagement.

  • Goal alignment
  • Employee engagement
  • Community impact

Photography

Professional visual storytelling for marketing materials, events, and editorial content.

  • 100+ published photos
  • Event coverage
  • Editorial work

Public Relations

B.A. in Communications with PR concentration. Extensive experience in cultural institutions and higher ed.

  • Press releases
  • Media relations
  • Community engagement

Campaign Development

Research-driven campaigns combining quantitative and qualitative insights for strategic impact.

  • Multi-channel strategies
  • Stakeholder collaboration
  • Campaign execution

Data Analysis

Transforming data into actionable insights for evidence-based communication strategies.

  • Quantitative research
  • Performance metrics
  • Strategic reporting

Multilingual

Fluent in four languages, enabling effective communication with diverse international audiences.

  • English (Native)
  • German (Professional)
  • Danish, Polish

Adobe Creative Suite

Proficient in industry-standard design and editing software for professional content creation.

  • Photoshop
  • InDesign
  • Illustrator

Project Management

Expertise in project coordination tools and team management for efficient workflow execution.

  • Asana proficiency
  • Timeline management
  • Team coordination

AP Style

Expert in Associated Press writing standards for professional journalism and communications.

  • Press releases
  • Professional writing
  • Editorial standards

Research Tools

Advanced survey design and data collection using professional research platforms.

  • Qualtrics expertise
  • Survey design
  • Data collection

Cross-Functional Collaboration

Leading diverse teams and coordinating across departments for unified strategic outcomes.

  • Team leadership
  • Stakeholder alignment
  • Department coordination

Web Development

Coding proficiency for creating and maintaining digital communications platforms.

  • HTML/CSS
  • Website maintenance
  • Digital content