Event Coordination & Management

Oak Hill & The Martha Berry Museum Events

February 2023 - 2025 | PR and Marketing Coordinator

Possum Trot Community Day

Annual community celebration honoring the history and heritage of the Possum Trot community and Martha Berry's legacy.

My Responsibilities:

• Event Planning: Coordinated all aspects of planning including timeline, vendor management, and program development
• Marketing Campaign: Developed comprehensive marketing plan including social media, press releases, flyers, and community outreach
• Historical Programming: Organized historical demonstrations, guided tours, and educational activities
• Volunteer Coordination: Recruited, trained, and managed event volunteers and docents
• Logistics Management: Coordinated parking, signage, equipment, and facility setup
• Community Partnerships: Built relationships with local organizations and community leaders
• Day-of Coordination: Managed all event operations ensuring smooth execution

Victorian Christmas

Seasonal event transforming Oak Hill mansion into a Victorian-era holiday celebration with period decorations, performances, and traditional programming.

My Responsibilities:

• Theme Development: Created authentic Victorian Christmas atmosphere throughout historic mansion
• Performer Coordination: Booked and managed carolers, musicians, and costumed interpreters
• Decoration Planning: Coordinated period-appropriate decorations while preserving historic interiors
• Marketing Materials: Designed promotional materials capturing Victorian holiday spirit
• Ticketing & Registration: Managed event registration and capacity planning
• Special Programming: Organized holiday craft activities, refreshments, and photo opportunities
• Visitor Experience: Ensured memorable, educational experience for all guests

Senior Scholars Program

Educational programming designed specifically for senior audiences featuring lectures, specialized tours, and exclusive access to collections.

My Responsibilities:

• Program Development: Created engaging educational content appropriate for senior learners
• Speaker Coordination: Recruited and managed guest lecturers and subject matter experts
• Accessibility Planning: Ensured programming was accessible and accommodating for all participants
• Marketing to Target Audience: Developed outreach strategy for senior communities and retirement organizations
• Registration Management: Handled sign-ups, confirmations, and participant communications
• Partnership Building: Established relationships with senior centers and educational organizations

New Exhibit Launch Events

Opening receptions and programming for major exhibitions including Makoto Fujimura, Princess Eugenia, and Stephen Thomas.

My Responsibilities:

• Opening Receptions: Planned and executed exhibit opening events with artist talks and curator presentations
• Press Coverage: Invited media, coordinated interviews, and generated press coverage
• VIP Coordination: Managed guest lists including donors, board members, and community leaders
• Marketing Launches: Created integrated marketing campaigns across all platforms
• Educational Programming: Developed related programming including lectures and workshops

Berry College External Production Coordination

April 2025 - Present | Marketing Services Manager

Coordinate and facilitate external media productions, film crews, and news organizations using Berry College's campus for filming, including major productions and news coverage.

Film & Movie Productions

Coordination Responsibilities:

• Initial Contact & Feasibility: Serve as primary contact for production companies requesting campus access
• Location Scouting Support: Coordinate campus tours for location scouts and production teams
• Permitting & Approvals: Navigate internal approval processes including administration, facilities, campus security
• Contract Coordination: Work with legal team on location agreements and insurance requirements
• Logistics Planning: Coordinate parking for production vehicles, equipment storage, power access, and facility needs
• Campus Impact Management: Plan filming schedules around class schedules, events, and campus operations
• Stakeholder Communication: Notify affected departments, faculty, students about production activities
• Day-of Coordination: Serve as on-site liaison between production crew and campus operations
• Crisis Management: Handle any issues or concerns that arise during production
• Post-Production Follow-up: Coordinate campus restoration and final documentation

News Media Coordination (11Alive, Local Stations)

Media Relations Responsibilities:

• Media Requests: Field incoming requests from news organizations for campus access and interviews
• Story Facilitation: Connect reporters with appropriate faculty experts, administrators, or students
• Rapid Response: Coordinate quick turnaround for breaking news or time-sensitive stories
• Location Coordination: Identify optimal on-campus filming locations that represent Berry well
• Interview Logistics: Schedule and coordinate interviews, prepare participants, manage timing
• Equipment Access: Facilitate news crew parking, equipment setup, and technical needs
• Background Coordination: Arrange appropriate backdrops and B-roll opportunities
• Brand Management: Ensure Berry College is represented professionally in all coverage
• Follow-up: Monitor coverage, share clips with campus community

Multi-Stakeholder Coordination

External productions require coordinating numerous campus departments and external parties:

• Campus Security: Coordinate security access, parking passes, after-hours access
• Facilities Management: Arrange facility access, power, equipment, setup/cleanup
• Academic Affairs: Minimize disruption to classes and academic activities
• Student Life: Manage any impact on student activities and residence areas
• Legal/Risk Management: Ensure proper insurance, contracts, liability coverage
• Marketing Leadership: Keep senior leadership informed of campus usage and media presence
• Production Companies: Serve as single point of contact for all campus-related needs