Social Media Management

Oak Hill & The Martha Berry Museum

February 2023 - 2025 | PR and Marketing Coordinator

Platforms: Instagram and Facebook
Focus: Cultural heritage, museum exhibits, community events, historical education

Content Strategy:

• Event Promotion: Created comprehensive social media campaigns for major events including Possum Trot Community Day, Victorian Christmas, and Senior Scholars programs
• Exhibit Announcements: Developed launch campaigns for new exhibits including Makoto Fujimura ("Walking on Water," "Water Flames"), Princess Eugenia, and Stephen Thomas collections
• Behind-the-Scenes Content: Shared documentary production updates, museum operations, and artifact stories to build authentic connection
• Historical Storytelling: Created educational posts about Martha Berry's legacy and the museum's collections
• Community Engagement: Highlighted visitor experiences, volunteer stories, and local partnerships

Content Creation:

• Photographed exhibits, events, and museum spaces for social media use
• Created graphics and visual content adapted for each platform
• Wrote compelling captions that balanced education with engagement
• Developed consistent visual brand identity across platforms
• Produced video content showcasing museum experiences

Analytics & Optimization:

• Conducted regular data analysis to track engagement metrics, reach, and audience behavior
• Identified high-performing content types and topics
• Optimized posting schedules based on when audience was most active
• Implemented insights to improve content performance and follower growth
• Monitored comments and direct messages to maintain community engagement
• Tracked event attendance correlation with social media campaigns

Results:

• Increased follower growth through strategic content campaigns
• Improved community engagement and event participation
• Successfully promoted all major museum events to capacity audiences
• Built authentic community around museum's mission and programming

Berry College

April 2025 - Present | Marketing Services Manager

Platforms: Instagram, Facebook, Twitter/X, LinkedIn
Focus: Student life, campus events, institutional achievements, recruitment

Content Strategy:

• Campus Life Documentation: Captured authentic student experiences, campus events, and daily college life
• Achievement Announcements: Promoted institutional recognitions like WSJ Best Colleges ranking, design awards, and faculty achievements
• Event Coverage: Live and post-event social media coverage of Mountain Day, freshman move-in, White Coat Ceremony, and other major campus events
• Student Success Stories: Highlighted student achievements, research, and post-graduation success
• Campus Beauty: Showcased Berry's 27,000-acre campus, wildlife, and natural surroundings

Content Creation:

• Professional photography of campus events, student activities, and campus scenes
• Created platform-specific content optimized for each social channel
• Developed visual storytelling that captures Berry's unique character
• Coordinated with student ambassadors and campus photographers
• Maintained consistent brand voice across all platforms

Strategic Approach:

• Aligned social media content with broader marketing and recruitment goals
• Coordinated cross-departmental content from admissions, athletics, academics
• Developed crisis communication protocols for social media
• Implemented best practices for higher education social media
• Collaborated with leadership on strategic messaging