Berry College Press Releases

Higher Education Press Relations

Develop press releases for diverse stakeholders including prospective students, parents, alumni, donors, media outlets, and higher education industry publications. Each release strategically positions Berry College as a leader in liberal arts education while supporting specific institutional priorities.

• National Media Relations: Secure coverage in national publications and rankings (WSJ, U.S. News, Chronicle of Higher Education)
• Industry Positioning: Position Berry as innovator in higher education technology, academic programs, and student success
• Strategic Timing: Coordinate release schedules with admissions cycles, advancement campaigns, and news cycles
• Multi-Stakeholder Messaging: Craft messages that resonate with prospective students, donors, alumni, and community
• Crisis Communication: Develop and implement crisis communication protocols for sensitive situations
• Executive Communications: Present to and develop materials for board of trustees and senior leadership

Objective: Amplify Berry's national recognition in prestigious Wall Street Journal rankings to support recruitment and advancement efforts while reinforcing institutional value proposition.

Strategic Impact: Leveraged third-party validation to strengthen recruitment messaging during peak admissions season. Positioned Berry's distinctive features (campus size, work program) within context of national recognition. Generated social proof for prospective students and families during critical decision-making period.

Target Audiences: Prospective students, parents, guidance counselors, alumni, donors, higher education media

Objective: Celebrate inaugural class of Physician Assistant program while establishing new academic tradition and demonstrating Berry's commitment to healthcare education.

Strategic Impact: Established ceremonial tradition that elevates program prestige and builds PA program brand identity. Generated awareness of Berry's healthcare education offerings among prospective students interested in medical careers. Created shareable moment for families and students on social media.

Target Audiences: Pre-health students, PA program prospects, healthcare community, alumni, donors, local media

Objective: Elevate Berry's national profile in higher education technology sector while recognizing exemplary faculty leadership and institutional innovation.

Strategic Impact: Positioned Berry among peer institutions as technology innovator. Elevated institutional reputation in higher education IT community. Created networking opportunities and strengthened Berry's voice in national higher ed technology policy and best practices.

Target Audiences: Higher education IT professionals, peer institutions, technology industry, Berry community, education media

Objective: Showcase Berry's creative excellence and marketing team capabilities through recognition from prestigious design organizations, reinforcing brand quality.

Strategic Impact: Demonstrated Berry's marketing sophistication to prospective students evaluating institutional quality. Reinforced internal team morale and validated marketing investments. Created third-party credibility for marketing materials used in recruitment and advancement.

Target Audiences: Prospective students, parents, marketing professionals, peer institutions, board of trustees, alumni

Objective: Generate community and media interest in Berry's Cecil B. Wright III Integrity in Leadership Lecture Series through the national profile of a celebrated hometown Olympic athlete.

Strategic Impact: Leveraged national recognition of Olympic achievement to drive public event attendance and regional media interest. Malone's Georgia roots and values-centered presentation aligned closely with Berry's mission of faith, work, and learning. Created a high-visibility community engagement moment to strengthen Berry's regional presence.

Target Audiences: Local and regional community, Berry students and faculty, prospective students, parents, regional media, donors and alumni

Objective: Amplify national recognition of Berry's Rome Tennis Center to reinforce the facility's stature as a world-class athletic destination and strengthen Berry's brand as a community and economic anchor.

Strategic Impact: Reinforced Berry's reputation as a nationally recognized athletic and events destination. Strengthened the institution's position as a community anchor and economic contributor for the Rome, Georgia region. Supports future event hosting partnerships and elevates Berry's profile among prospective student-athletes.

Target Audiences: Tennis community, prospective student-athletes, event organizers, sports and regional media, Berry alumni and donors, Rome and Floyd County community

Objective: Highlight Berry's environmental stewardship leadership and long-standing corporate partnership to showcase the institution's commitment to sustainability research and land conservation.

Strategic Impact: Positioned Berry as a national leader in environmental sustainability research and meaningful corporate partnership. Reinforced the institution's 27,000-acre campus as a living laboratory for real-world ecological work. Demonstrated the tangible research opportunities available to Berry students and faculty, supporting recruitment in environmental and natural science programs.

Target Audiences: Prospective students in environmental science, corporate partners and donors, conservation community, environmental and regional media, Berry alumni