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Oak Hill Museum Press Releases

Press Relations 2022 - 2025 Oak Hill & Martha Berry Museum

Project Overview

As PR and Marketing Coordinator for Oak Hill & The Martha Berry Museum (February 2023 - 2025), I developed and executed comprehensive press release strategies to promote museum events, exhibits, and educational programming. My work generated local and regional media coverage, increased community awareness, and drove attendance to museum programs.

Press Release Strategy & Development

Strategic Communications Approach

Developed targeted press releases for diverse audiences including local community members, art enthusiasts, educators, and cultural organizations. Each release was crafted to maximize media pickup and drive specific attendance goals.

  • Media Relations: Built relationships with local news outlets including Rome News-Tribune, Coosa Valley News, Berry College News, and regional arts publications
  • Targeted Distribution: Customized press release distribution based on event type and target audience demographics
  • AP Style Writing: Adhered to professional journalism standards with clear, compelling narratives
  • Strategic Timing: Coordinated release schedules to maximize coverage during optimal news cycles
  • Multi-Platform Integration: Coordinated press releases with social media campaigns for amplified reach
  • Follow-Up: Proactive media relations including providing additional information, quotes, and photo assets

Featured Press Releases

Oak Hill Museum Hosts "The Art of Steffen Thomas"

February 20, 2024 | Berry College News

Exhibit Announcement

Objective: Announce major art exhibition showcasing works by Steffen Thomas, connecting his artistic legacy to Martha Berry and generating opening night attendance.

Key Messages:

  • Exhibition titled "Prolific and Experimental: The Art of Steffen Thomas"
  • Works from Steffen Thomas Museum of Art and artist's family collection
  • Display period: March 11 to June 8, 2024
  • Historical connection: Thomas and Martha Berry were personal friends
  • Opening included documentary screening "Steffen Thomas: Rock and Chisel"
  • Q&A with Oak Hill Art Director highlighting Thomas's creative journey
  • Artistic themes: identity, nature, and social responsibility

Results: Generated coverage on Berry College News platform, reaching campus community and wider regional readership. Successfully promoted opening reception and documentary screening, drawing capacity crowds.

Read Full Press Release

Published on Berry College News, February 20, 2024

Oak Hill Museum Announces Possum Trot Community Day

Coosa Valley News

Community Event

Objective: Drive community attendance to annual heritage celebration honoring Possum Trot community history and Martha Berry's legacy.

Key Messages:

  • Free community event celebrating local heritage and history
  • Historical significance of Possum Trot community in Martha Berry's educational mission
  • Family-friendly activities including guided tours and historical demonstrations
  • Partnership with local community organizations and historians
  • Educational programming about regional history and culture
  • Celebration of the community Martha Berry served

Media Placement: Successfully placed in Coosa Valley News, a key local publication reaching the target community audience. The press release generated significant community awareness and drove event attendance to capacity, strengthening museum's ties with local residents.

Read Full Press Release

Published in Coosa Valley News

Come Learn with the Senior Scholars at Oak Hill!

January 31, 2022 | Berry College News

Educational Program

Objective: Promote Senior Scholars educational programming to seniors (ages 55+) in the Rome community, driving registration for spring semester courses.

Key Messages:

  • Series of courses for adults ages 55 and up beginning February 14
  • 13 courses taught by Berry College faculty and Rome community members
  • Diverse course topics: watercolor painting, genealogy, Spanish language, health & wellness, pickleball, yoga, martial arts
  • Partnership between Berry College and Rome community fostering lifelong learning
  • Orientation session February 9 at Christopher Browning Pavilion at Oak Hill
  • Registration information and pricing details provided
  • Emphasis on building friendships and sense of community among participants

Target Audience Strategy: Crafted messaging specifically for senior demographic with emphasis on lifelong learning, community building, and accessibility. Distributed through senior centers, retirement communities, and local media outlets reaching this age group. Successfully drove enrollment and established Senior Scholars as a valued community program.

Read Full Press Release

Published on Berry College News, January 31, 2022

Press Release Impact

Media Coverage

Generated consistent local and regional press coverage across multiple publications including Berry College News and Coosa Valley News

Event Attendance

Increased participation in museum events and programs through targeted, audience-specific messaging

Brand Awareness

Elevated museum visibility in local community and positioned Oak Hill as premier cultural destination

Skills Demonstrated

Press Release Writing AP Style Media Relations Strategic Communications Target Audience Analysis Event Promotion Community Engagement Storytelling Editorial Standards Multi-Platform Strategy

Need Press Release Writing & Media Relations?

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